Business: Cazella Innovations Inc – www.DapperSnappers.com
Why did you start your business?
What is your favorite part of owning your own business?
What inspires you?
Definitely my children. It was because of my 3 1/2 year old son that I invented the Dapper Snapper; he is so darn skinny. My 20-month-old daughter isn’t much bigger. Really my kids give me that creative spark. We have tons of ideas ready to develop as soon as Dapper Snappers takes off. Keep your eyes peeled for 2 new products in the next year.
Who is your biggest cheerleader?
My husband for sure! He has supported me even though I insisted on making Dapper Snappers myself and when I decided to make sure every part of the product was made in the U.S.A. Even when I insisted on U.S. made staples for the packaging (at that point he insisted that I was crazy) he still supported me. He has bent over backwards to make everything the way I wanted and he’s always helped me when I asked. He is amazing.
What would be your #1 piece of advice that you would give to any mom just starting out or wanting to start a business?
Research, research, research! There are plenty of resources out there, so take advantage of them. Get involved in an online support group, like MompreneursOnline.com and get feedback on your product and advice from women who’ve been there. Also, learn the ins and outs of social networking. It’s a very big world out there so make connections and make them often. You never know what’s going to happen.
How do you keep your kids occupied when you are working?
As much as I’d like to wax poetic that taking care of my kids and working from home is a delicate juggling act, I have to say that being a mom is the hardest job I’ve ever had. Then I go and add to it by inventing a product that I insist on overseeing the production of. Most days I feel like I’m losing my mind. Keeping the kids occupied has become a bit of a challenge. We get out of the house a lot for play dates and errands. I do a lot of my work while the kids are eating, when they are napping, and after they go to bed.
What do you never leave the house without?
I carry a lot of Dapper Snapper samples and business cards with me. I talk to everyone I meet about them and it’s handy to have a few with me to give away. Moms are the best advertising there is. What a mom says carries a lot of weight, so if I can get a sample in their hands, they try it out and like it, they will spread the word. I also don’t leave without my iPhone. I love it and use it for everything and without it I’m lost.
Do you have a favorite quote?
Finish each day and be done with it, you have done what you could. Some blunders and absurdities no doubt crept in, forget them as soon as you can. Tomorrow is a new day, you shall begin it well and serenely. -Ralph Waldo Emerson