So earlier in the week, I was all a twitter about perhaps a targetmoms groups starting. I “urged” readers to write to Target. Twitter started getting hashtags #targetmoms – there was a buzz going on about how these moms wanted a Target Moms focus group. A lot of us LOVE Target!
Since my post I did a little more research and remembered that Target is the sponsor of a new site, Momversations. So they are in fact working with Mom Bloggers. Yes these Moms, who include famed Dooce, are a bit more of “celebrity” bloggers/moms, but moms none the less. Then I found a press release about Target’s Christmas Wrapped site, where mom bloggers, including, again, Dooce, share their wish lists of sorts. So again, Target is working with bloggers. Successful bloggers. Mom bloggers. Successful Mom bloggers. (I’d love their numbers and to be making the money these women do!)
Then I remembered that Target also supports mom and parent inventors. With lines such as my favorite, the Patemm Pad and Baby Legs, Hotslings and Toddler Coddler. I realized, Target is really taking an interest in moms. And making them money!
I am a mompreneur in the making..with a mom-invented product. In fact when I thought up my invention, my goal was that I’d get it in Target (or Pottery Barn kids…either will work. ha ha). So thinking with that part of my brain, I applaud Target for getting these mom invented products into the mass market. I applaud them for going after the top echelon of the net, women we aspire to be (whether we want to admit it or not…wouldn’t you LOVE to be paid for your blog, enough where your hubby didn’t have to work like Dooce? Um, heck yeah!)
I do think that Target’s rep’s response to at Trisha MomDot was less than stellar. They could have simply written much of what I wrote above and gained major kudos…so I do suppose their PR/community outreach team needs a bit of an education on how to reply to moms interested in helping Target or being a player on Team Target.
Then @ashleeallen wrote a tweet that got me thinking – she said she’s was a bit happy about the response from Target. That she would rather see us all “behind their fellow moms and small business than major corporations that *really* don’t need the help.” And it got me thinking. I need to get back to that. Supporting the mompreneurs (r).
When we rally around the mom-made products and buy from them, we can really get Target’s attention. So let’s support the smaller mom-made products, sales are what get the bigger guy’s attention. And maybe more mom-invented products can grace the shelves of our beloved Targ-gey.
Funny how two days, a bunch of hashtags, a few crappy responses from Target (by the way, they haven’t yet written me back) and a tweet can get you right back to where we started…SUPPORT MOM ENTREPRENEURS!
p.s. Thanks for everyone for jumping on the band wagon, writing letters. I say, do the same when you come in contact with a great mom invented product…write a letter to Target telling them to have it in their stores! What can it hurt?