There is a difference between being progressive, growing, changing with the times (or ahead of it) and changing so often it seems that you are having a bloggy identity crisis.
Do you change your background, header, heck even your blog’s entire subject matter, every week or every month?
Are you suffering from bloggy identity loss?
Let me explain…and tell me if you agree or am I drinking too many mai tais over here in Hawaii…
It happens to me. I won’t lie. I am constantly thinking of the next thing to do for my blog. I spend days, nights, hour upon hour looking for a new image on istock for my header. I finally change it up only to have my husband tell me, “If it ain’t broke, why fix it!” And the readers agree. I make a change and often get an email saying, “I liked it the other way.” And I listen and return to my old header or blog style. It’s become my identity and brand, people know that they’ve landed on The Ohana Mama when they see my header.
Lately I see many a blogger changing their theme, their header or even adding a whole new blog ,what seems like every week or month. And I have to say, ENOUGH ALREADY! Yes, it’s YOUR blog and you can do what YOU want but as a reader, it makes my head spin and has me asking, “is this the same blog?” It sorta makes me think, if they are having a bloggy identity crisis, how dependable is the content? Will they be here talking about what I love, the reason I visit, next week or will they be onto the next big thing?
I like change and yet, I don’t. Truth be told I do get antsy. Not just with blog stuff but with life schtuff. Yeah I’m always thinking “where should we move to next” but I have realized that I need to settle down for a bit to really feel like this is home and truly experience it.
I think the same might be true with blogs. When you are constantly changing it up or moving on to the next thing, what are you missing? Maybe your old blog subject would have taken off if you would have given it more time to cultivate with your readers. For readers to get to know you. For you to establish your brand.
Yes, keep it fresh. Keep growing but to forever keep changing things and not let what you’ve already done settle, breathe or ferment like a good wine, well, you might just be left with grape juice.
What’s YOUR take? How often is too often for changing your blog? Are you a changeaholic?